What a business plan actually needs — 16 questions
Most people don't struggle to write a business plan. They struggle to know what goes in one. Here is the exact structure UniDE uses — and what you get back when you answer it.
Everything below was produced by the app itself in a test run: a real 16-question interview, and the plan it assembled from the answers.
The four sections
Every business plan worth the name answers a version of these. UniDE splits them into four blocks and asks the questions in plain language.
1 — Executive summary
- What is the name of your business?
- What does your business do in one sentence?
- What problem does your business solve?
- Who is your target customer?
- What makes your business different from competitors?
2 — Market analysis
- How large is the market you are entering?
- Who are your main competitors?
- What is your competitive advantage?
- What trends are affecting your industry?
3 — Operations & management
- How will your business operate day-to-day?
- Who is on your team and what are their roles?
- What are your key operational milestones?
4 — Financial projections
- What are your expected monthly revenue targets for year 1?
- What are your major cost categories?
- How much startup capital do you need?
- When do you expect to break even?
What you get back
Answer the questions and UniDE assembles them into the document — headings, order and formatting already done. Here is a real excerpt from the test run, using a sample bakery:
Executive Summary — assembled from answers
Harbour Loaf Bakery
A neighbourhood bakery in Auckland selling sourdough, pastries and coffee to local residents and commuters.
Home bakers and commuters within 3km who want fresh sourdough at a fair price, plus offices ordering morning pastry boxes.
What makes your business different from competitors? — [to be completed]
Questions you skip are left clearly marked, not silently invented. That matters more than it sounds: a plan with a visible gap is honest; a plan with invented numbers is a liability.
Being straight with you about what this is.
Without an AI model connected, UniDE produces a structured framework — your answers arranged into a real plan, with the unanswered parts marked. Connect a model and it drafts the prose as well. The app says this on the document itself rather than pretending otherwise, and we'd rather tell you here too.
Why people use it instead of a template
- A template gives you blank headings. This asks questions, then builds the document — no formatting work, no wondering what belongs where.
- Your answers stay on your machine. UniDE generates on your own device; nothing is uploaded to us. Connect your own AI provider if you want prose, with your key, on your terms.
- One-time, not a subscription. Specialised packs are bought once and kept.
Start with the plan you already need
Open UniDE, choose Business Plan, and answer what you can. Skipping a question is a valid answer — you can come back and fill it in before anyone sees the document.
Open UniDE →
Free to start · runs on your machine · no account required